Vietnam's Inbound Tourism in 2024: Sustaining the Momentum

Vietnam's tourism industry is experiencing continued success as it moves into 2024, following a remarkable rebound in 2023. The country welcomed 12.6 million international tourists last year, surpassing initial projections and providing a much-needed boost to the national economy. This growth, which contributed significantly to Vietnam's revenue, was achieved through a combination of strategic government policies, increased global awareness, and the return of key markets like China, Japan, and South Korea​.

Key Destinations Leading the Charge

Bình Thuận province, known for its scenic coastal attractions, has become one of the standout regions in Vietnam's tourism landscape. Hosting more than 8.5 million visitors in 2023 alone, the province's tourism revenue doubled from the previous year. Bình Thuận is one of nine provinces contributing significantly to the overall growth of Vietnam's tourism industry​. This surge is mirrored across other top tourist destinations, such as Ha Long Bay, Hội An, and Phú Quốc, which remain perennial favorites for international visitors.

In addition to natural attractions, Vietnam has placed greater emphasis on cultural tourism and eco-friendly travel. The country's participation in global forums, such as the World Tourism Organization (UNWTO) General Assembly and the International Travel Expo in Ho Chi Minh City, highlights its commitment to promoting sustainability and green investments​. For example, Vietnam’s launch of a Vietnamese Culinary Map has not only promoted the country’s rich culinary heritage but also earned recognition from the Vietnam Record Association​.

A Strong Global Presence

Vietnam's position as a leading tourism destination has been further solidified by numerous awards. In 2023, Vietnam was honored with 54 titles at the World Travel Awards Asia & Oceania, including top awards for its destinations, hotels, and travel agencies. This global recognition has helped elevate Vietnam's reputation as an attractive, safe, and affordable destination​.



Moreover, the tourism sector's ability to adapt to the global digital transformation is evident in the rise of online bookings and virtual experiences. The government, in collaboration with private enterprises, has rolled out several digital tourism platforms that offer convenient travel planning options for both domestic and international visitors​. These platforms allow tourists to book tours, accommodation, and services easily, improving the overall visitor experience.

Vietnam’s Vision for 2024 and Beyond

Looking ahead, Vietnam's tourism strategy focuses on maintaining this momentum through further innovation and expansion. The Visit Vietnam Year 2024, hosted by Điện Biên Province, is centered around the theme "Unique Experiences" and is set to highlight the country’s rich cultural and historical heritage​. Điện Biên, famous for its historical significance during the First Indochina War, will become a focal point for both domestic and international visitors in 2024, offering a blend of history, nature, and cultural immersion.

Vietnam is also emphasizing rural tourism, with dedicated initiatives to promote less-explored destinations in its mountainous and rural areas. This not only helps distribute tourism income more evenly across the country but also aligns with Vietnam’s broader goals of sustainable development and reducing urban congestion​.



As Vietnam moves forward, the tourism sector remains a cornerstone of its economic strategy. The country is investing in infrastructure, with projects like the expansion of Nội Bài and Tân Sơn Nhất airports aimed at accommodating the growing influx of tourists​. Additionally, the development of high-end resorts, luxury cruises, and adventure tourism products will ensure that Vietnam appeals to a diverse range of travelers.

Challenges and the Path Ahead

Despite the positive outlook, Vietnam’s tourism industry faces challenges, including global economic uncertainties, competition from neighboring countries, and the need for continued investment in infrastructure and human resources. To address these issues, Vietnam has implemented a comprehensive Tourism System Planning for 2021-2030, which focuses on improving the quality of services, enhancing workforce training, and strengthening international partnerships.

With strong foundations already laid, Vietnam’s tourism industry is poised to sustain its growth in 2024 and beyond. By balancing economic development with environmental preservation and cultural promotion, Vietnam is set to remain one of the top travel destinations in Southeast Asia, offering unique and enriching experiences for visitors from around the world.

Sources:

Vietnam Tourism 

Traveldailynews Asia & Pacific

Vietnamnews.vn