Vietnam's Inbound Tourism in 2024: Sustaining the Momentum

Vietnam's tourism industry is experiencing continues to thrive as it moves into 2024, following a remarkable rebound in 2023. The country welcomed 12.6 million international visitors last year, surpassing initial projections and providing a much-needed boost to the national economy. This growth, which contributed significantly to Vietnam's revenue, was driven by a combination of strategic government policies, increased global awareness, and the return of key markets like China, Japan, and South Korea​.

Key Destinations Driving Vietnam’s Tourism Growth

Bình Thuận province, renowned for its stunning coastal landscapes, has emerged as a standout destination in Vietnam’s tourism sector. In 2023 alone, it welcomed over 8.5 million visitors, with tourism revenue doubling from the previous year. As one of nine provinces making significant contributions to Vietnam’s overall tourism growth, Bình Thuận exemplifies the country’s rising appeal. This upward trend is also evident in other top destinations, such as Hạ Long Bay, Hội An, and Phú Quốc, which remain perennial favorites among international travelers.

Beyond its natural attractions, Vietnam has increasingly emphasized cultural tourism and sustainable travel. The country’s active participation in global forums—such as the World Tourism Organization (UNWTO) General Assembly and the International Travel Expo in Ho Chi Minh City—demonstrates its commitment to sustainability and green investments. A notable example is Vietnam’s launch of the Vietnamese Culinary Map, which not only showcases the nation's rich gastronomic heritage but has also earned recognition from the Vietnam Record Association.

A Strong Global Presence

Vietnam’s status as a premier tourism destination has been further reinforced by numerous prestigious awards. In 2023, the country received 54 accolades at the World Travel Awards Asia & Oceania, including top honors for its destinations, hotels, and travel agencies. This global recognition has enhanced Vietnam’s reputation as an attractive, safe, and affordable travel destination.



Furthermore, the tourism sector's adaptability to the global digital transformation is evident in the growing prevalence of online bookings and virtual experiences. In collaboration with private enterprises, the government has launched several digital tourism platforms, providing seamless travel planning options for both domestic and international visitors. These platforms enable tourists to easily book tours, accommodations, and services, enhancing the overall visitor experience.

Vietnam’s Vision for 2024 and Beyond

Looking ahead, Vietnam’s tourism strategy aims to sustain its momentum through continued innovation and expansion. Visit Vietnam Year 2024, hosted by Điện Biên Province, will spotlight the theme "Unique Experiences", showcasing the country’s rich cultural and historical heritage. Điện Biên, renowned for its pivotal role in the First Indochina War, is set to become a key destination for both domestic and international visitors in 2024, offering a compelling mix of history, nature, and cultural immersion.

Vietnam is also prioritizing rural tourism, with targeted initiatives to promote lesser-known destinations in its mountainous and countryside regions. These efforts not only help distribute tourism revenue more equitably across the country but also align with Vietnam’s broader goals of sustainable development and urban decongestion.



As Vietnam looks to the future, tourism remains a cornerstone of its economic strategy. The country is making significant investments in infrastructure, including the expansion of Nội Bài and Tân Sơn Nhất airports to accommodate the growing influx of visitors. Additionally, the development of high-end resorts, luxury cruises, and adventure tourism offerings will further enhance Vietnam’s appeal to a diverse range of travelers.

Challenges and the Path Ahead

Despite a promising outlook, Vietnam’s tourism industry faces several challenges, including global economic uncertainties, growing competition from neighboring countries, and the ongoing need for investment in infrastructure and human resources. To tackle these issues, Vietnam has introduced a comprehensive Tourism System Planning for 2021-2030, focusing on service quality enhancement, workforce training, and strengthening international partnerships.

With a strong foundation already in place, Vietnam’s tourism industry is well-positioned to sustain its growth in 2024 and beyond. By balancing economic development with environmental preservation and cultural promotion, Vietnam is set to remain a premier travel destination in Southeast Asia, offering visitors unique and enriching experiences from around the world.

Sources:

Vietnam Tourism 

Traveldailynews Asia & Pacific

Vietnamnews.vn